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The definitive Populuxe film on 1950s automotive, industrial, interior and architectural design.
This movie is part of the collection: Prelinger Archives
Producer: Handy (Jam) Organization
Sponsor: Chevrolet Division, General Motors Corporation
Audio/Visual: Sd, C
Keywords: Design; Automobiles: Design and manufacturing; Futurism
Creative Commons license: Public Domain
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Subject: THE AMERICAN LOOK, Part III
Hey, it's Peggy Olsen at 00:50
Subject: The Designers' Art
From an ultra-modern campus of buildings in suburban Detroit, GM designers work together, blending the art of many disciplines to create a new car. From general concept to artist renderings to clay models to the finished prototype, the hands of many skilled and creative people work to bring forth....the
butt-ugly 1959 Chevy....oh well....
J. Walter Puppybreath -
Subject: The Cars Of The Future!
Just for the record: The car driving down the road is the '56 GM Firebird 2, and the little rocket job is the '54 GM Firebird. These were both concept cars. This is interesting, as 99% of these were never given engines. I'd guess from the the blazing speeds attained (note the '54 feebly pulling away from the curb!) they obviously rigged them with a temporary small motor.
This great Jem Handy picture, (presented in 'Superscope' widescreen, whatever that means) picks up where the American Engineer left off, and tells us all about the wonderous stylings of America today. Plenty of weird and very strange dssigns, even for today, much less in 1958 are presented. Your Dog can have a Art Nouveau Dog House! Don't like the plain browness of your catcher's mask? Make it orange! Do you want to attract bears? Make your tent bright blue! Since this is a Jem Handy movie, soon all of this winds down to, of course, the design of automobiles. And what an automobile it is.. The 1958 Impala looks (literally) like a killer car with it's too sharp back wings and (yikes!) spikes on the front grill! Check out the building where the people meet who designed this thing, and soon you'll realize why this very odd looking car doesn't look so out of place. Reccomended!